Tiger's Fall

It's the lead story on ESPN.com that Accenture just dropped its sponsorship of Tiger Woods. On NFL Sunday, even, that gets big play.

It's, of course, ridiculous that Tiger has gotten to be worth over a billion dollars just for being good at golf. But was any of that money really for being a good guy? There have certainly been enough grumbles from the PGA Tour to indicate he's probably a bit (or maybe a lot) of a prick. And nobody really cares cause he crushes on the course. But Accenture, which is the type of company that you could never explain to a child ('But what do they sell?' - 'Uh, like, they sell money-making, I think'), the type of company you expect Michael Moore to make a movie about, suddenly can't deign to be represented by an adulterer. Or, more accurately, a publicly-exposed adulterer.

Obviously I get it. It's about image, and he's pretty much a walking punch line right now. So you can't really blame Accenture. But the whole story is just rank with hypocrisy, from near every corner, going back well over 10 years. At least as long as 'Tiger Woods Inc.' has been around. And, in a broader sense, kind of like forever. I don't feel too bad for Tiger, per se, but I do think if we humans were less eager to pounce on each other when we falter, we'd be a little bit less of a cosmic joke.